A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . I was using No. as well as other partner offers and accept our. An advertisement for Olaplex hair products. Learn More. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Do you work at Olaplex or have information to share? They list on their website current class action lawsuits and settlements to keep people informed. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. 0 to No. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. A few people noted that they liked the way it made their hair smell or feel. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Have you tried @Olaplex? The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. Access your favorite topics in a personalized feed while you're on the go. By clicking Sign up, you agree to receive marketing emails from Insider "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. as well as other partner offers and accept our. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. It demanded more than $75,000 in damages for all and to stop false advertising. 'I had huge bald spots bcz of their products .. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. There is no reason that Olaplex would cause hair loss. Olaplex denied the customers' allegations. The Olaplex products mentioned in the lawsuit include Olaplex No. Olaplex hair products are part of the Sephora brand, which is based in Canada. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. I have now lost half of my hair with spots that are very thin. Olaplex products are safe and effective, as millions of our customers can happily attest.". Save my name, email, and website in this browser for the next time I comment. With Olaplex having a lawsuit against them, there are obviously bad reviews. To the contrary, many believed their situation would have been worse but for the Products.. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". This browser does not support PDFs. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. We don't know if they were using expired Olaplex. Only you can determine if Olaplex is worth the risk. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. Consult with your doctor before making any changes to your daily routines or diet. Olaplex a.k.a. Why? Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. That has happened to other people, so if you're using it, just be careful.'. It's about the combination of ingredients.. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Collectively, the plaintiffs are seeking more than $75,000 in damages. From the reviews, this is mainly the Olaplex No. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. They just are kind of vouching for themselves rather than sounding concerned.". In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. Read about our approach to external linking. The company is also facing lawsuits. If you want more information on how to start a class action lawsuit, head on over to this page. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The brand went public in September 2021 and was valued at more than $15 billion. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." ", 24/7 coverage of breaking news and live events. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. These people used a combination of Olaplex products, and it helped their hair immensely. hide caption. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. 9 products. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. The consent submitted will only be used for data processing originating from this website. The Olaplex Hair Loss Lawsuit . My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. 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